Concerning the art craft of deception and manipulation:
The eyes are stronger than the ears


Dean Gotcher

TV commercials telling you that you might die using their product, know that the smiling or contemplative face staring at something on or off screen will close down your cognition, to where you won't even hear the warning.  Carl Rogers wrote: "We know how to change the opinions of an individual in a selected direction, without his ever becoming aware of the stimuli which changed his opinion."  "We can choose to use our growing knowledge to enslave people in ways never dreamed of before, depersonalizing them, controlling them by means so carefully selected that they will perhaps never be aware of their loss of personhood."  (Carl Rogers, on becoming a person: A Therapist View of Psychotherapy)  For example (just a small one), during the speech of the Presidential candidate, at the Republican National Convention, NBC kept flickering their logo on the top right side of the screen.  I noticed that the televising of the Democratic National Convention also had the same NBC logo flickering on the top right side of the screen. Having taken film arts on the tricks of the trade, what this does is shuts down the person's ability to do deep thinking (distracting him from his listening ability, i.e. the brain being pulled between the hearing and visual mode).  The structure of the environment, the colors of the environment all contribute to or detract from the ability of the listener to hearing (to do deep thinking on) what the speaker is saying, all without their awareness of it, that is, if it is done right.

© Institution for Authority Research, Dean Gotcher 2012-2015